In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers?

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–In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers?–

–Use video shots from movies and television shows to get attention.–

—Leverage the power of audio in your ads to lift brand awareness.—

–Film ads that have a depressing emotional factor to gain sympathy.–

—Increase your ad’s pacing to capture attention and keep it longer.—

–Force a user into a sign-up or e-mail capture to exit the ad display.–

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