Jane uses Google Ads to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

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–Jane uses Google Ads to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:–

–Automated software designed to click on her ads.–

—Users who are comparison shopping for shoes.—

–Users who click on an ad on the Google Display Network.–

–Inaccurate web server log information.–

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