Karen’s washing machine broke down. She searches for a new one on Google. Several ads for washing machines appear in the results. What parameters are taken into account when auctioning ads on the Google Search Network to determine which ads will show to Karen?

–Karen’s washing machine broke down. She searches for a new one on Google. Several ads for washing machines appear in the results. What parameters are taken into account when auctioning ads on the Google Search Network to determine which ads will show to Karen?–

–Ad group size–

Advertiser’s auction

Relevance of the ad

–Number of advertiser campaigns–

–Campaign type–

Leave a Comment