Mary Is Tasked With Designing An Advertising Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?

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–Mary Is Tasked With Designing An Advertising Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?–

–Search, Display, TV, Shopping, and App–

—Search, Display, Video, Shopping, and App—

–Social, Display, Video, Shopping, and App–

–Search, Display, Video, App, and Access–

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  1. Mary Is Tasked With Designing An Advertising Campaign For Her Company’s An Online Pet Food Store And App, And Is Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?
  2. Which practice would be acceptable under Google’s editorial and technical requirements?
  3. What’s The Biggest Challenge For Most Businesses When Going Online?
  4. Adding an extension to a text ad improves an advertiser’s Quality Score.
  5. What model represents the hierarchical structure of a Google Analytics account?
  6. How are rich media ads different from other ad formats?
  7. Your client wants to improve her ad position. What would you recommend?
  8. What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
  9. Which option can you use to capture potential business later in the day, even on a limited budget?
  10. What report indicates where users start or exit the conversion funnel?
  11. What is not a benefit of using segments to analyze data?
  12. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
  13. Which bidding type is only available for ads on the Display Network?
  14. Which practice would violate Google’s editorial and professional requirements?
  15. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  16. Which delivery type shows your ads at an even pace throughout the day?
  17. Which manual bidding strategy can you use to increase your reach?
  18. What is the benefit of using digital data?
  19. What do website analytics allow you to do?
  20. When planning your display advertising, what does the word ‘placement’ mean?
  21. Which report shows the percentage of traffic that has visited your site before?
  22. Which of these criteria CANNOT be used to create a Custom Segment?
  23. Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
  24. Which is a benefit of using server–to–server app conversion tracking over an SDK?
  25. How do upgraded URLs help advertisers with 3rd party conversion tracking?
  26. What’s one of the main benefits of using ad extensions?
  27. When covering the agenda at the beginning of a meeting, stating the purpose should be:
  28. Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:
  29. What is a best practice to reduce the processing time of a new feed?
  30. Select The 4 Features That Are Available On Hootsuite Mobile:
  31. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  32. Which of the options below best describe the action being undertaken in the visual?
  33. What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  34. What’s needed for an advertiser to set up a video ad campaign?
  35. Which of the following is an example of a ‘call to action’ on a website?
  36. How can an advertiser calculate the view rate of a video campaign?
  37. Why Is Optimising Customer Touchpoints Online Beneficial For Businesses?
  38. These are all key to good mobile site design except?
  39. What’s an example of a managed placement for a TrueView in-stream ad?
  40. Which devices can Shopping ads appear on?
  41. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  42. You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates?
  43. You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?
  44. You’re running an exploratory call with a potential buyer and you’ve had previous discussions about why they need to purchase your service. How should you start the call?
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  46. John’s Plumbing Prides Itself On Excellent Customer Service, Especially During After-Hours Service Calls. They Want To Connect With People Who Need Emergency Plumbing Services In The Middle Of The Night. Which Criteria Should John’s Plumbing Configure To Meet This Goal?
  47. Your Client, Vince’s Veggies, Wants To Increase Downloads Of Their Popular Recipe Printouts. You Suggest They Create Ad Groups Based On The Cooking Categories That Appear On Their Website. What Will They Need To Create In Their First Google Search Ad Group?
  48. You’re discussing the cost of your service and the potential buyer is asking questions about potential costs that could arise in addition to your service. How should you respond?
  49. Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees?
  50. A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?

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