–Match Each Ad Extension With The Benefit It Brings To A User’s Ad Experience.–
–Structured snippet extensions–
–Call extensions–
–Callout extensions–
–Sitelink extensions–
–Allowing mobile users to directly call a business (2)–
–Directing users to specific pages of a website (4)–
–Highlighting value-adding attributes of the business, products, or services to users (3)–
–Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)–
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