Match each ad format to its primary marketing objective. Drag and drop each item into the appropriate box.

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–Match each ad format to its primary marketing objective. Drag and drop each item into the appropriate box.–

–Masthead––Awareness–
–Bumpers––Awareness–
–Discovery TrueView––Consideration–
–TrueView for action––Action–

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  1. Data Are Made Anonymous By:
  2. In order to differentiate ads from those of competitors, advertisers should:
  3. What report shows which web pages get the most traffic and highest engagement?
  4. Once filters have been applied, what is the option to recover filtered data?
  5. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  6. Your ad can show to a potential customers when your targeted language matches:
  7. Each campaign in your Google Ads account should have a single:
  8. What’s the benefit of having multiple ads in an ad group?
  9. When linking a Google Ads account to Google Analytics, what is not possible?
  10. Filters cannot perform what action on collected data?
  11. Which default traffic source dimensions does Google Analytics report for each website visitor?
  12. What channel is not included in the default Channels report?
  13. You might choose to use preferred layouts for dynamic display ads if your client:
  14. The strategic use of different marketing channels affects:
  15. In Custom Reports, what must metrics and dimensions share in order to report accurately?
  16. Which bidding option is best suited for an advertiser focused on direct response marketing goals?
  17. In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
  18. Sylvia wants to create a My Google Business account for her 3 retail locations.How can Sylvia verify each location in Google My Business?
  19. When creating a presentation based on lots of data, what principle should you bear in mind?
  20. What is the Google Network?
  21. What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?
  22. Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
  23. If you want to target ads to only people who speak Spanish, you can:
  24. When building a keyword list for a Display Network campaign, you should do which of the following:
  25. An advertiser can target mobile apps via google ads
  26. Which of the following is NOT a type of mobile ad extension?
  27. How Can Your Business Benefit From Video Without Making One Yourself?
  28. Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?
  29. What’s the best way to indicate in a feed that a product is on sale for a limited time?
  30. How can Helen provide free shipping for a small group of promotional products?
  31. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
  32. What can you do to help your videos appear in search results?
  33. Search engines _________ the internet to discover content.
  34. What is the first step in creating an online business strategy?
  35. What are best practices for creating a TrueView in-stream ad?
  36. How would you determine the clickthrough rate (CTR) for a client’s search ads?
  37. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
  38. What is the main purpose of summarizing the conversation with the client at the end of a meeting?
  39. Why is it a best practice to set a bid for the “everything else in all products” product group?
  40. Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.
  41. Overview And Reports Are Modules Within Which Hootsuite Product?
  42. When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
  43. What is the most popular and loved feature of Hootsuite?
  44. When you’re building a business website, what purpose does a server have?
  45. When looking to promote your products and services locally, what are the benefits of using search engine ads?
  46. You can do all of the following actions in the Composer, except:
  47. When is someone added to an advertiser’s video remarketing list?
  48. Which email contact does Google use to notify merchants about account warnings?
  49. Which allows for efficient font reuse between pages?
  50. Which tool helps you measure the success of your website?

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