–Match each of the following conversion statistics with its correct description.–
|–Conversion value per click (Conv./click value)–||–Represents the total value of conversions divided by the number of eligible clicks–|
|–Conversion value / cost ratio (Conversion value / cost)–||–Estimate the return on investment; this statistic is calculated by dividing the total conversion value by the total cost of interactions with the ads–|
|–Conversion rate (Conv. Rate)–||–Indicates the average frequency with which a click or other interaction with an ad generates a conversion; this statistic is calculated by dividing the number of conversions (“Conversions” column) by the total number of eligible interactions (such as clicking on an ad or watching a video ad)–|
|–Conversion value (Conv. Value)–||–Corresponds to the sum of the values of your conversions; you must associate a value with your conversion actions–|
|–Cost per conversion (Cost / conv.)–||–Shows the average cost of each of your conversions; this statistic is calculated by dividing the total cost by the number indicated in the column “Conversions”–|
- When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
- Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
- Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Website hosting servers have their own unique IP address, what does this address consist of?
- What setting must be enabled to view data in Demographics and Interests Reports?
- When using a search engine, what is the name of a word or phrase somebody types to find something online?
- A standard Google Ads text ad is made up of:
- Which of the following is a benefit of using segments in your data analysis?
- A Ready Lightbox ad can contain:
- Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
- If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
- Which of the following is a good way to get other websites to link to your site?
- You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?
- Match Each Business Objective With The Google Ads Campaign Type That Best Meets It.
- Jane uses Google Ads to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
- Emmy Is The Marketing Director Of A Large Marketing Team, Looking To Reach An Audience At Scale Through Smart Display Campaigns. How Might Smart Display Campaign Reporting Help Emmy?
- Taking into account both your buyer personas and business goals will be helpful as you develop a social media strategy.
- Social media is a key resource for promoting word of mouth marketing.
- You should customize an email template every time you send it.
- Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
- Which can be specified at the campaign level?
- A company dedicated to making candles is writing the content of a new display ad with the idea of influencing the consideration of its products. What strategy should you follow with your creatives?
- Howard’s In The Process Of Creating A Google Display Campaign And Decides To Use Custom Intent Audiences As A Targeting Option. He’d Like To Influence Customer Consideration, But His Niche Audience Isn’t Covered By An In-Market Audience Segment. Which Two Data Inputs Can Howard Submit To Best Represent His Audience?
- An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
- Your Company Provides Home Maintenance Services And You Want To Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is Google Ads Right For You?
- To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
- Loretta Is The Advertising Director For A Large Meal-Kit Company. She’s Setting Up A Google Display Campaign To Identify And Engage With Large Audiences In Order To Extend Their Market Reach. Which Statement Most Accurately Describes The Reach A Google Display Campaign Can Provide Loretta?
- Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main beneﬁts of Google App campaigns?
- Brian’s Desired Audience Isn’t Covered By The Segments In-Market Audiences Offers. What’s Another Suitable Option Brian Could Choose To Help Him Influence Potential Customer Consideration?
- Which Display Ad Format Automatically Creates Ads From Uploaded Headlines, Logos, Images, And Videos?
- What technique can you apply to create successful video ads on YouTube?
- Peggy Owns A House Cleaning Service. She Built A Booking Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People Actively Looking For Businesses Similar To Hers. Which Google Ads Campaign Should Peggy Use To Make Sure Potential Customers Consider Her Services And Take Action By Booking House Cleanings?
- Ken Sees A High Level Of Success From His Display Campaigns, And Wants To Take Performance To The Next Level With The Help Of Dynamic Remarketing. How Can Dynamic Remarketing Benefit Him?
- What tool allows you to measure the success of your website?
- Which two users would see an ad with the keyword + shirt + black (set as a broad match modifier)?
- Which two statements about conversion tracking are true?
- When Deciding Between Responsive Display Ads And Uploaded Ads, When Would You Opt For Control Rather Than For Efficiency?
- Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca?
- Josephine Is In The Process Of Creating Ads Within Her Standard Display Campaign. She Finds That There Are Two Main Ad Formats That She Can Leverage. What Are The Two Main Ad Formats Used In A Standard Display Campaign?
- Lucia clicks on a search ad for a lipstick and, three days later, buys it after clicking on a Facebook ad. On what day would Google Ads consider the conversion to take place?
- The four essential types of freedoms that define YouTube’s values are freedom of expression, opportunity, information, and integration.
- What’s An Advantage Of The Reach Of Responsive Display Ads?
- Simon’s Using A Google Smart Display Campaign To Build Out His Ads. What Benefit Do Google Smart Display Campaigns Give Simon?
- Karen Owns A Large Online Business Selling Antiques. She Wants To Create A Smart Display Campaign. What Are Two Of The Three Inputs She Must Supply In Order To Create A Smart Display Campaign?
- What is one way to use Google data across all platforms to improve the performance and profitability of your retail business?
- What tool allows you to measure the results of your website?
- Why Should Campaigns With Different Marketing Objectives Be Separated Into Different Performance Planner Plans?
- For a business, what is one of the main benefits of having an online presence?
- Carlotta’s online campaigns generated a lot of clicks, but fewer sales than expected. How can Shopping ads help ensure that the clicks your ads receive are from customers who are more interested in your products?