–Match each of the following conversion statistics with its correct description.–
| –Conversion value per click (Conv./click value)– | –Represents the total value of conversions divided by the number of eligible clicks– |
| –Conversion value / cost ratio (Conversion value / cost)– | –Estimate the return on investment; this statistic is calculated by dividing the total conversion value by the total cost of interactions with the ads– |
| –Conversion rate (Conv. Rate)– | –Indicates the average frequency with which a click or other interaction with an ad generates a conversion; this statistic is calculated by dividing the number of conversions (“Conversions” column) by the total number of eligible interactions (such as clicking on an ad or watching a video ad)– |
| –Conversion value (Conv. Value)– | –Corresponds to the sum of the values of your conversions; you must associate a value with your conversion actions– |
| –Cost per conversion (Cost / conv.)– | –Shows the average cost of each of your conversions; this statistic is calculated by dividing the total cost by the number indicated in the column “Conversions”– |
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