–Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?–
–He needs to learn the data models used by Google’s automation systems.–
–He needs to assign data values to his manual optimization processes in real time.–
–He needs to build data spreadsheets that can be entered into Google’s automation system.–
—He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.—
- When trying to increase the product sales on your website, one way to achieve this is to
- If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
- Which Of The Following Is A Benefit Of Display Advertising Over Search Advertising?
- Why would an advertiser use sitelinks?
- Which Client Would You Advise To Use Radius Targeting?
- What asset is used to build a remarketing list?
- The increased use of the internet presents a lot of potential for which types of businesses?
- Which three campaign parameters are recommended to manually track campaigns?
- When does the Analytics tracking code send a pageview hit to Google Analytics?
- What feature is required to track customer search terms on a website?
- Which two bidding strategies can boost brand awareness and recognition?
- An app advertiser would want to use a third-party tracking company to:
- What can you use to connect with people based on their purchase intent?
- Admob is ____.
- Many successful mobile sites have large “touch targets” for clicking that take into account
- When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Metric?
- Which is the best tip for optimizing a TrueView video for viewer engagement?
- Which of the following statements is true when marketing your business online?
- To improve your website’s SEO performance, when should you consider updating your SEO plan?
- How should Chris estimate how a different bid amount would impact his store’s online traffic?
- Which is a required attribute when submitting a product to Google Merchant Center?
- What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
- What’s the first step when determining the right video solution for your campaign?
- How can businesses benefit from using analytics on their website?
- What are the benefits of using social media when looking to advertise your business locally?
- You can use contextual targeting with videos.
- If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
- Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
- In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
- When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?
- One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
- Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
- In the world of display advertising, remarketing is a way to
- What should be the first step of a structured SEO plan?
- What should your search ad have in order to promote more clicks?
- Which can be sacrificed to reduce the file size of an image?
- Using Social Media For Business Purposes Can Be Very Different To Running Personal Profiles. If You’re Looking To Attract People To Your Social Network, What Tone Of Voice Should You Consider?
- Which of the following would be described as a good business goal to set for your social media campaigns?
- When Looking To Create Video Content For Your Marketing Strategy, What Three Best Practices Should You Look To Include?
- Why is social media a great tool for your business to build trust and engagement with your audience?
- How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
- A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
- Which of the following is a benefit of registering your business in online local listings?
- When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
- Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
- Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Website hosting servers have their own unique IP address, what does this address consist of?
- What setting must be enabled to view data in Demographics and Interests Reports?
- When using a search engine, what is the name of a word or phrase somebody types to find something online?