How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
–How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?– –The CPC bid is one-tenth of the CPA bid by default.– –The actual CPC bid is based on current max CPC settings.– —The CPA bid is the highest the system will allow the CPC … Read more