How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

–How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?– –It gives more credit to the touch-points closest to the conversion.– –It is distributed evenly to every single touch in a buyer’s journey.– —It algorithmically evaluates individual customer paths to assign credit.— –It assigns the last touch-point 100% of the credit for the conversion.–