Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information. Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

–Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s … Read more