–If you notice that hundreds of pages are suddenly 404’s, what should you do?– –Check to see if there’s an underlying issue in the CMS that can be solved with one fix– –You should resolve the issue on each URL, starting with the URLs with the highest Page Authority– –This issue is not resolvable, as … Read more
–If you discover a group of people you can’t be a hero to, what should you do?– –Improve your product so that it better meets their needs.– –Introduce a new product to meet their needs.– –Keep your product the same but provide additional customer service to help them get value out of it after they … Read more
–You recently started using a software that identifies the company from which an anonymous visitor originates. You find that someone from Sprocket Corporation has been visiting your website and their company fits your ideal buyer profile. What should you do?– –Find the contact at the company that is the most likely buyer of your solution– … Read more