Why do publishers of a travel app like Your Adventure have an interest in creating ad groups focused on specific themes such as dining experiences guided hikes or sightseeing?

Why do publishers of a travel app like Your Adventure have an interest in creating ad groups focused on specific themes, such as dining experiences, guided hikes or sightseeing?

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–Why do publishers of a travel app like YourAdventure have an interest in creating ad groups focused on speci fi c themes, such as dining experiences, guided hikes or sightseeing?– —Theme-specific ad groups are used to create and serve relevant ads to travelers with different interests— –Ad groups target users based on their travel history– … Read more