You’re trying to build out a contextual marketing strategy at your company but your boss is not seeing the value of it. How do you explain the benefit of personalization?

–You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?– —Yes, this is possible for leads.— –No, this is not something you can personalize.– –Yes, but only if the lead has visited your website “recently” … Read more