The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

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–The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value–

–expected value–

–first value–

–second impression–

–extended impression–

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  1. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  2. Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.
  3. In HubSpot, help desk is comprised of all of the following tools EXCEPT:
  4. Intake is how you _____.
  5. In terms of customer support, what does triage mean?
  6. Let’s say you want to understand how your support team is performing. Which survey should you implement?
  7. The extended value stage is when you _______.
  8. Before you post anything on social media, you should have a clear understanding of your _______.
  9. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  10. Choose all that apply. Which of the following should you add to your blog post to generate leads?
  11. Choose all that apply. Which of these characteristics can you use in smart content?
  12. Conversion optimization is __________.
  13. Customer satisfaction surveys in HubSpot track which customer sentiment metric?
  14. During the continuous improvement stage, what are the steps used in the cycle?
  15. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  16. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  17. Fill in the blank: A content creation framework should be __________.
  18. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  19. Fill in the blank: A lookalike audience is made up of people who ______________.
  20. Fill in the blank: A user question helps your team understand ________.
  21. Fill in the blank. Backlinks are links ________.
  22. Fill in the blank: Data literacy is the ability to __________.
  23. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  24. Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
  25. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  26. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  27. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  28. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  29. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  30. Fill in the blanks: During the “quarterly summit,” the team can zoom out to focus on ____________. Once the strategy is determined, the team can then dive back into ____________ during the individual sprint cycles.
  31. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  32. Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
  33. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  34. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  35. Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
  36. Fill in the blank: The purpose of the transform phase is to transform ______.
  37. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  38. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
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  40. How can you make your writing more conversational?
  41. How do you calculate NPS?
  42. How is information about your website visitors entered into your CRM?
  43. How many contacts do you need on your list to run an A/B test?
  44. How many steps should you have in your outreach sequences?
  45. Fill In The Blank: The Primary Goal Of A Customer Journey Map Is To ______.
  46. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
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  48. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  49. In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
  50. Select the definition that best describes the “establish” theme.

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