–The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?–
- How can you improve LCV?
- How does the Featured Snippet appear?
- If a website is paying for online visibility, but not ranking organically, what might that indicate?
- If the page title is longer than 60 characters, it may ________.
- If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
- If you bury important pages deep in your site structure, you _________.
- If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
- If you find a niche to target, you’ll open the door to _________ prospecting.
- If you notice that hundreds of pages are suddenly 404’s, what should you do?
- If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
- If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
- Image alt attributes should _________.
- In a case study, an effective “Happy Ending” should _________.
- In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
- In terms of resolving technical issues, which page should you start with?
- In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
- In this campaign, the Search Visibility for _______ keywords is 20.65%.
- Is the robots meta tag a replacement for the robots.txt file?
- Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
- Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
- List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
- Multi-practitioner businesses can be challenging because:
- Navigational search intent is characterized by what feature?
- On which of the following websites is the blog on a subdomain?
- Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
- Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
- Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
- Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
- Single-digit Domain Authority sites _________.
- Site structure should support _________.
- The first files a crawler reads on your site are:
- The first step to finding keyword relevant link opportunities is ______.
- The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
- The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
- The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?
- Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.
- Building Remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply
- Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
- Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
- Coho Winery wants their ad to display for the keyword Cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
- From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?
- How can you become a journalist’s source?
- How is advertising cost of sales (ACOS) calculated?
- How many ASINs can you review in a peer set with ARA Premium?
- How many semantic topics should you consider when grouping keywords?
- If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
- It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
- Keyword Planner is a keyword research tool that provides which kinds of insight?
- Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?