–The internet has given buyers much more power to voice their opinions about the companies they buy from. As a salesperson, how can you use this change to your advantage?–
–Focus on closing customers who will advocate for your brand and provide you with referrals.–
–Use social media and other online tools to discredit people who leave negative reviews about you or your company.–
–Identify the customers who are the biggest promoters of your company and try to upsell them.–
–Leave reviews for the companies you buy from and hope that your customers follow your example.–
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