The majority of consumers want ads customized to their:

by

–The majority of consumers want ads customized to their:–

–interests and hobbies–

–country or nationality–

—city, zip code, or immediate surroundings—

–age group–

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  1. Roberto runs a small coffee shop that already has a Google My Business listing, but he also wants to have a mobile-friendly website. If we consider that you don’t have much idea about how a website is created, what tool could you use to create it?
  2. What advantage does machine learning offer to the advertising industry?
  3. You Manage Marketing For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads Help?
  4. Which sentence below best describes how ads are measured using Amazon Attribution?
  5. When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
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  9. How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  10. What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
  11. An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  12. Lucy Is Creating A New Display Campaign With The Goal Of Building Awareness. Which Two Targeting Options Might Be Suitable For Her To Use?
  13. Gavin Is Creating A Google Display Ads Campaign Designed To Drive Sales On His Website. He Wants To Reach Potential Customers Who Viewed Pages On His Website And Entice Them To Make Purchases With A Discount Code. Which Option Will Best Serve Gavin’s Marketing Goals?
  14. Amy Has Created A New Brand For Her Company’s Goldfish Training Materials. She Knows That Other Companies Train Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche Market. She Wants To Use A Google Display Ads Campaign To Build Awareness For Her New Brand. Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of Creating Awareness Within Her Niche Market?
  15. Which Display Ad Format Adjusts To Available Ad Space?
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  18. Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?
  19. Which of the following is the easiest way for users to learn about an activity while visiting a website?
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  28. Which two constraints can an advertiser select on their conversion-based bid strategies?
  29. Choose the best answer that describes promoted conversion metrics.
  30. ASINs, or products, within the Amazon Attribution console are selected at the order level.
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  36. An education company imports image assets for its campaign for Google apps. What recommendations should it follow to optimize their efficiency?
  37. What is the recommendation for using full-width images?
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  39. If you want to increase the number of visitors to your website, which bidding strategy should you use?
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  44. Once you create a new advertiser, you will need to notify your Amazon representative for approval.
  45. Fill In The Blank: Businesses Should Focus On Social Media That Offers
  46. Fill In The Blank: Paying For Search Network Advertising Impacts How Your Website Appears
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