The new client questionnaire is intended to gather information about which of the following? Select all that apply.

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–The new client questionnaire is intended to gather information about which of the following? Select all that apply.–

–The client’s competencies–

–The client’s company–

–The client’s customers–

–The client’s competition–

–The client’s conversions–

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  2. How does the Featured Snippet appear?
  3. If a website is paying for online visibility, but not ranking organically, what might that indicate?
  4. If the page title is longer than 60 characters, it may ________.
  5. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  6. If you bury important pages deep in your site structure, you _________.
  7. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  8. If you find a niche to target, you’ll open the door to _________ prospecting.
  9. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  10. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  11. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  12. Image alt attributes should _________.
  13. In a case study, an effective “Happy Ending” should _________.
  14. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  15. In terms of resolving technical issues, which page should you start with?
  16. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  17. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  18. Is the robots meta tag a replacement for the robots.txt file?
  19. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  20. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  21. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  22. Multi-practitioner businesses can be challenging because:
  23. Navigational search intent is characterized by what feature?
  24. Once you identify JavaScript that exists on your site, you should then _________.
  25. On which of the following websites is the blog on a subdomain?
  26. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  27. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
  28. Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
  29. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  30. Single-digit Domain Authority sites _________.
  31. Site structure should support _________.
  32. The first files a crawler reads on your site are:
  33. The first step to finding keyword relevant link opportunities is ______.
  34. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  35. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  36. The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?
  37. The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?
  38. The most effective way to earn buy-in from the client is through
  39. Best practices for using automated bid strategies include the following: (Select 2)
  40. Domain Authority is ______.
  41. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
  42. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
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  44. How large should an image on your website be?
  45. How will reporting link opportunities help your pitch to a prospect?
  46. How would participating in non-SEO events in closely related industries, such as web design meetups, help with prospecting?
  47. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  48. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
  49. Match each campaign goal with the appropriate optimization type.
  50. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?

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