–There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third?–
–Whole email marketing channel metrics–
–Whole inbound strategy metrics–
–There are only two–
–Email marketing strategy metrics–
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- Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
- Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________.
- Fill in the blank: Inbound is all about the happy marriage between __________.
- Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
- Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
- Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
- In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
- Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
- The buyer’s journey has three stages. What are they?
- A/the ___________ is designed to designate which stage your conversations are at with your contacts.
- Before emailing any contacts in your database, what question do you need to ask yourself or your team?
- Campaigns usually follow which goal setting framework?
- Choose all that apply. What are the different types of templates in the HubSpot CMS?
- Clean data is ____________. (Select all that apply)
- Each focus area has a “focus metric.” What is the purpose of a “focus metric”?
- Fill in the blank: A hero statement combines a persona with _____.
- Fill in the blank: A ___________ is a record used to track the progress of an individual sale.
- Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
- Fill in the blank: A service level agreement (SLA) is an agreement between __________.
- Fill in the blank: Competitive intelligence is ________.
- Fill in the blank: Every step of your sales process needs to be _____.
- Fill in the blank: Exit rate shows the percentage of sessions _________.
- Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
- Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
- Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
- By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? “Thanks For Subscribing To My Blog. I’m Thrilled To Have You Here! You’ll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You’re Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow Together.”
- Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
- Fill in the blank: SWOT analysis is ________
- Fill in the blank: Theme modules are _______.
- Fill in the blank: To effectively tell your business’ story, you need _____________.
- Fill in the blank: When evaluating CMS platforms for Growth-Driven Design, it’s important to select a CMS that: ___________.
- Fill in the blank: You standardize for ______________.
- How bold should your goals be?
- How can contextual marketing help to make your website more accessible for your visitors?
- How can you use content to help your customers succeed?
- How has the internet changed the relationship between buyers and sellers?
- How long should the rapport-building part of an exploratory call be?
- How quickly should your sales team be able to find relevant content for their prospects?
- How would you describe the difference between Growth-Driven Design (GDD) and conversion rate optimization (CRO) to your boss or colleague?
- Fill In The Blank: Inbound Is The Happy Marriage Between___________.
- If you discover a group of people you can’t be a hero to, what should you do?
- If you want to create a recruiting and hiring strategy for your sales team, which of the following is the best place to start?
- Intake is how you _____.
- _______________ is the software that exists with the goal of automating your marketing actions.
- On the website shown in this image, what could this business do to improve the user experience of their website? (Version 2)
- Partnerships with complementary business whose audience shares values with yours are:
- Private Twitter Lists are a great way to _________.
- How can email marketing fuel your overall inbound strategy?
- The following are all ways that social media monitoring can benefit your business, except:
- The purpose of the Contents tab in the page editor is to: