–To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?–
–The open and the click–
–The subject line and the CTA–
–The sender name and the preview text–
–The CTA and the type of device of the recipient–
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- Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________.
- Fill in the blank: Inbound is all about the happy marriage between __________.
- Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
- Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
- Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
- In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
- Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
- The buyer’s journey has three stages. What are they?
- There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third?
- There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
- There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?
- Choose all that apply. Which of the following should you add to your blog post to generate leads?
- Customer satisfaction surveys in HubSpot track which customer sentiment metric?
- During the continuous improvement stage, what are the steps used in the cycle?
- Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
- Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
- Fill in the blank: A user question helps your team understand ________.
- Fill in the blank: Data literacy is the ability to __________.
- Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
- Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
- Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
- Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
- Fill in the blanks: During the “quarterly summit,” the team can zoom out to focus on ____________. Once the strategy is determined, the team can then dive back into ____________ during the individual sprint cycles.
- Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
- Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
- Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
- Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
- Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
- Fill in the blank: The purpose of the transform phase is to transform ______.
- Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
- Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
- How can a film review be used as part of a coaching strategy?
- How can you find all of the contacts who don’t have a value in a particular property?
- How can you make your writing more conversational?
- Each Year Your Contacts Database Will Decay, So To Successfully Cater To The Needs And Interests Of Your Contacts, What Do You Need To Begin With?
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- Fill In The Blank: ________ Will Give You The Number For Each Email Recipient Sample Size That Will Help Yield Conclusive Results.
- How do you calculate NPS?
- How is information about your website visitors entered into your CRM?
- How is your product’s “job to be done” tied to your customer’s personal identity?
- How many contacts do you need on your list to run an A/B test?
- How many customers do you need to interview to create an accurate buyer persona?
- How many steps should you have in your outreach sequences?
- Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
- If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
- If you need a report that isn’t included by default on the sales dashboard, what should you do first?
- If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
- Select the definition that best describes the “establish” theme.
- The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?