To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?

–To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?–

–The open and the click–

–The subject line and the CTA–

–The sender name and the preview text–

–The CTA and the type of device of the recipient–

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