To be a part of the social conversation, you don’t necessarily have to be the subject of it.

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–To be a part of the social conversation, you don’t necessarily have to be the subject of it.–

–True–

–False–

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  1. Before you post anything on social media, you should have a clear understanding of your _______.
  2. Fill in the blank: _____ ads are designed to collect information like name and email address.
  3. Fill in the blank: A lookalike audience is made up of people who ______________.
  4. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  5. How are voice and tone related?
  6. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  7. Inbound is all about being ________-centric, not competitor-centric.
  8. In social media content, “tone” refers to:
  9. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  10. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  11. “Real-time marketing” refers to:
  12. Social media listening can help ______.
  13. The following are all ways that social media monitoring can benefit your business, except:
  14. The most important thing to keep in mind when measuring social ROI is:
  15. The number of leads you generate that actually become paying customers is known as your ________.
  16. The _________ stage focuses on creating message maps and listening protocols on social media.
  17. To advocate for coaching, you can share bright spot stories and data-based trends with _______.
  18. Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
  19. Choose all that apply. Which of the following should you add to your blog post to generate leads?
  20. Customer satisfaction surveys in HubSpot track which customer sentiment metric?
  21. During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  22. During the continuous improvement stage, what are the steps used in the cycle?
  23. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  24. Fill in the blank: A launch pad website is ___________.
  25. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  26. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  27. Fill in the blank: A user question helps your team understand ________.
  28. Fill in the blank: Data cleansing is the process__________.
  29. Fill in the blank: Data literacy is the ability to __________.
  30. Fill in the blank: HubSpot counts a page view every time:___________.
  31. Fill in the blank: Integrations are ___________.
  32. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  33. Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
  34. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  35. Fill in the blank: The purpose of smarketing meeting is to ___________.
  36. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  37. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  38. How can pipeline meetings be a coaching opportunity?
  39. How can you best lead your audience through their buyer’s journey?
  40. How do CMS developers use themes?
  41. How do you calculate customer lifetime value?
  42. How is dashboard building like gold panning?
  43. How many sprint cycles should you run on each focus area?
  44. How should you evaluate tools for your Growth-Driven Design tool stack?
  45. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  46. Let’s say you want to understand how your support team is performing. Which survey should you implement?
  47. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  48. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  49. The extended value stage is when you _______.
  50. There are three types of workflows you can create in HubSpot. What are they?

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