To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

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–To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?–

Home Movie watchers

–Place a display ad for the local cinema on Colin’s own website–

–Place a display ad on a cinema listings site–

–Create a search ad with keywords based on Colin’s film reviews–

–Distribute flyers at the local cinema–

Cinema-goers

–Place a display ad for the local cinema on Colin’s own website–

–Place a display ad on a cinema listings site–

–Create a search ad with keywords based on Colin’s film reviews–

–Distribute flyers at the local cinema–

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