–Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?–
- Which statistic indicates how often a click has led to a conversion?
- When looking to expand your business internationally on social media, what should you do first?
- A standard AdWords text ad is made up of:
- When someone clicks your ad, the actual amount you’re charged will be:
- When planning your website, what is one of the key things you should consider?
- When looking to advertise a new business online, what is one of the major benefits of display ads?
- On the Google Display Network, your ad is eligible to show on a webpage if your:
- Why would the data for a Search Network campaign show conversions but no view-through conversions?
- When will Google Analytics be unable to identify sessions from the same user by default?
- What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- To View Accurate Data In A Custom Report, What Action Should Be Avoided?
- What is not a benefit of Google Analytics Remarketing?
- What bidding strategy should you use to maximize the number of visitors to your website?
- If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
- What campaign parameter is not available by default in Google Analytics?
- “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
- What happens as a result of a search campaign consistently meeting its daily budget?
- What Scope Levels Available For Dimensions And Metrics?
- When using analytics on your website, what do we mean by the term ‘conversion’?
- Analytics can help optimise your website for which of the following?
- What metric-dimension combination is not valid?
- When it comes to web analytics, what insights can you gather using analytics tools?
- Google Analytics cannot collect data from which systems by default?
- What data is Google Analytics Goals unable to track?
- Which reports require the activation of Advertising Features?
- Which bidding strategy should use you if you want to increase revenue from your ad spend?
- Sampling is applied to reports before segmentation
- What report indicates the last page users viewed before leaving your website?
- Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:
- In order to offer products in different countries, you should:
- Before the start of a meeting, thinking about the meeting’s desired outcome will:
- Which of the following is true about apps?
- When introducing yourself to a new client, it is important to share:
- Why is average view frequency important to measure?
- Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:
- What type of information can KPIs provide?
- Why is it important that you set goals when planning your display ad campaigns?
- When Defining A Strategy For Your Business, How Can Competitor Analysis Help You Establish A USP (Or Unique Selling Point)?
- What makes the data cycle useful?
- Video ads may appear in videos marked “Private” on YouTube.
- What do earned actions measure?
- What is masthead billing based on?
- are a type of ad format that show extra information about your business.
- When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing?
- What are the targeting options for mastheads?
- When advertisers run online ads that typically include an image for people to click on, it’s called
- Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
- An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
- Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
- Which Of The Following Is NOT A Category You Should Organize Your Content Audit By?