True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.

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–True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.–

–True–

–False–

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  5. If a website is paying for online visibility, but not ranking organically, what might that indicate?
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  8. If you bury important pages deep in your site structure, you _________.
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  10. If you find a niche to target, you’ll open the door to _________ prospecting.
  11. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  12. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  13. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  14. Image alt attributes should _________.
  15. In a case study, an effective “Happy Ending” should _________.
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  20. Is the robots meta tag a replacement for the robots.txt file?
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  33. Site structure should support _________.
  34. The first files a crawler reads on your site are:
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  37. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
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