True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.

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–True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.–

–True–

–False–

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  1. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  2. Fill in the blank: A content creation framework should be __________.
  3. Fill in the blank: A shortcut to improving your SEO is to __________.
  4. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  5. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  6. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  7. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  8. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  9. Fill in the blank: ________ is when you think of an idea out of nowhere.
  10. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  11. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  12. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  13. Fill in the blank: The conflict in your content’s story should focus on the __________.
  14. Fill in the blank: This blog post is written from a __________.
  15. Fill in the blank: To effectively tell your business’ story, you need _____________.
  16. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  17. Fill in the blank: When creating content you should ___________.
  18. How can you best lead your audience through their buyer’s journey?
  19. How can you make your writing more conversational?
  20. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  21. All of the following are attributes of a content creation workflow EXCEPT:
  22. Choose all that apply. What are the advantages of maintaining an organized CMS?
  23. Choose all that apply. Which of these pieces of content should be archived and unpublished?
  24. Customer support surveys in HubSpot track which customer sentiment metric?
  25. During the Goal step of GROW coaching, what is your role as coach?
  26. Evaluate this SLA: Marketing will generate 50 leads each month.
  27. Fill in the blank: A data silo is when a group of raw data is __________.
  28. Fill in the blank: _____ ads are designed to collect information like name and email address.
  29. Fill in the blank: An iPaaS solution is a __________.
  30. Fill in the blank: A positive feedback loop describes the process of __________.
  31. Fill in the Blank: End each email with a ______.
  32. Fill in the blank: Events ___________.
  33. Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  34. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  35. Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
  36. Fill in the blanks: Good email templates increase ______ without sacrificing _____.
  37. Fill in the blank: The silo mentality is ___________.
  38. Fill in the blank: Your __________ is your strongest acquisition lever.
  39. How does a landing page typically gather information about site visitors?
  40. How often should you edit your knowledge base articles?
  41. If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
  42. Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
  43. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  44. If you want to create a coaching program for your sales team, which of the following is the best place to start?
  45. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  46. Inbound is all about being ________-centric, not competitor-centric.
  47. In HubSpot, help desk is comprised of all of the following tools EXCEPT:
  48. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  49. The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value
  50. To be a part of the social conversation, you don’t necessarily have to be the subject of it.

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