True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

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–True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.–

–True–

–False–

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  1. Before you post anything on social media, you should have a clear understanding of your _______.
  2. Fill in the blank: _____ ads are designed to collect information like name and email address.
  3. Fill in the blank: A lookalike audience is made up of people who ______________.
  4. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  5. How are voice and tone related?
  6. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  7. Inbound is all about being ________-centric, not competitor-centric.
  8. In social media content, “tone” refers to:
  9. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  10. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  11. “Real-time marketing” refers to:
  12. Social media listening can help ______.
  13. The following are all ways that social media monitoring can benefit your business, except:
  14. The most important thing to keep in mind when measuring social ROI is:
  15. The number of leads you generate that actually become paying customers is known as your ________.
  16. The _________ stage focuses on creating message maps and listening protocols on social media.
  17. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  18. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  19. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  20. Fill in the blank: A knowledge base is a ______.
  21. Fill in the blank: A shortcut to improving your SEO is to __________.
  22. Fill in the blank: Contact management is a __________.
  23. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  24. Fill in the blank: Inbound is knowledge _________.
  25. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  26. Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.
  27. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  28. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  29. Fill in the blank: The purpose of funnel reports is to analyze:___________.
  30. Fill in the blank: UTM parameters _____________.
  31. Fill in the blank: When making data-driven decisions, objectives are statements ________.
  32. Here’s a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven’t relocated into a larger space by then, you won’t be able to hit those goals. On the other hand, if you get into the space you’re currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
  33. How can managers prevent silos from occurring at an organization?
  34. How is a visitor’s country determined for smart content?
  35. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  36. If you’re enrolling a contact into a sequence and you see a warning that an email has low personalization, what happens when you click the warning?
  37. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  38. If you want to define your team’s sales process, which of the following would be the best place to start?
  39. It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
  40. Let’s say you want to understand how your support team is performing. Which survey should you implement?
  41. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  42. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  43. On average, how many apps do mid-sized businesses use?
  44. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  45. Price extensions are ad extensions that display product reviews. True or False?
  46. Proving a case with data consists of which of the following parts? Select all that apply.
  47. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  48. The extended value stage is when you _______.
  49. There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
  50. There are three types of workflows you can create in HubSpot. What are they?

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