True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

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–True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.–

–True–

–False–

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  1. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. Conversion optimization is __________.
  3. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  4. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  5. Fill in the blank: Contact management is a __________.
  6. Fill in the blank: If lead nurturing is the content, then segmentation is __________.
  7. Fill in the blank: Inbound is knowledge _________.
  8. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  9. Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
  10. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  11. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  12. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  13. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  14. Fill in the blank: The inbound methodology is a ____________.
  15. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  16. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  17. Fill in the blank: When creating content you should ___________.
  18. Fill in the blank: Your __________ is your strongest acquisition lever.
  19. Fill in the blank: You standardize for ______________.
  20. How can thinking of your business as a flywheel foster cross-team collaboration?
  21. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  22. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  23. The five fundamentals of inbound marketing are:
  24. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  25. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  26. All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
  27. Choose all that apply. Which of the following should you add to your blog post to generate leads?
  28. Customer satisfaction surveys in HubSpot track which customer sentiment metric?
  29. During the continuous improvement stage, what are the steps used in the cycle?
  30. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  31. Fill in the blank: A user question helps your team understand ________.
  32. Fill in the blank: Data literacy is the ability to __________.
  33. Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.
  34. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  35. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  36. Fill in the blanks: During the “quarterly summit,” the team can zoom out to focus on ____________. Once the strategy is determined, the team can then dive back into ____________ during the individual sprint cycles.
  37. Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
  38. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  39. Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.
  40. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
  41. How can a film review be used as part of a coaching strategy?
  42. How can you make your writing more conversational?
  43. How do you calculate NPS?
  44. How is information about your website visitors entered into your CRM?
  45. How many contacts do you need on your list to run an A/B test?
  46. How many steps should you have in your outreach sequences?
  47. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
  48. There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?
  49. To market your products and services and nurture relationships in a human and helpful way” is the description of your __________.
  50. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.

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