True or false? A job story describes your buyer persona’s demographic information and employment information.

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–True or false? A job story describes your buyer persona’s demographic information and employment information.–

–TRUE–

–FALSE–

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  1. Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?
  2. In a 2017 survey, agencies reported seeing the following results with their clients six months after launching a website when using Growth-Driven Design versus traditional web design:
  3. Select the definition that best describes the “establish” theme.
  4. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  5. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  6. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  7. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  8. True or False? Adding someone’s name to a page is effective personalization.
  9. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  10. Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
  11. During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  12. Fill in the blank: A launch pad website is ___________.
  13. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  14. Fill in the blank: Data cleansing is the process__________.
  15. Fill in the blank: HubSpot counts a page view every time:___________.
  16. Fill in the blank: Integrations are ___________.
  17. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  18. Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
  19. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  20. Fill in the blank: The purpose of smarketing meeting is to ___________.
  21. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  22. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  23. How can pipeline meetings be a coaching opportunity?
  24. How can you best lead your audience through their buyer’s journey?
  25. How can you make your writing more conversational?
  26. Each Focus Area Has A Specific Focus Metric Associated With It. Which Of The Following Best Describes What A Focus Metric Is?
  27. How do CMS developers use themes?
  28. How do you calculate customer lifetime value?
  29. How do you calculate NPS?
  30. How is dashboard building like gold panning?
  31. How is information about your website visitors entered into your CRM?
  32. How many contacts do you need on your list to run an A/B test?
  33. How many sprint cycles should you run on each focus area?
  34. How many steps should you have in your outreach sequences?
  35. How should you evaluate tools for your Growth-Driven Design tool stack?
  36. Fill In The Blanks: A Sprint Workshop Is A _________ Where _______ Step(S) Out Of The Day-To-Day To Collaborate And Develop A Set Of _________ That Will Be ________.
  37. If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:
  38. If you need a report that isn’t included by default on the sales dashboard, what should you do first?
  39. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  40. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  41. In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
  42. Let’s say you want to understand how your support team is performing. Which survey should you implement?
  43. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  44. Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
  45. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  46. Price extensions are ad extensions that display product reviews. True or False?
  47. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  48. The extended value stage is when you _______.
  49. There are three types of workflows you can create in HubSpot. What are they?
  50. The _________ stage focuses on creating message maps and listening protocols on social media.

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