True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

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–True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.–

–False–

–True–

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  1. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
  2. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
  3. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  4. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  5. GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
  6. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  7. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
  8. If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
  9. If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
  10. Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses.
  11. It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
  12. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
  13. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  14. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  15. Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
  16. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
  17. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  18. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
  19. Price extensions are ad extensions that display product reviews. True or False?
  20. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
  21. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
  22. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
  23. Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
  24. From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?
  25. How can you improve LCV?
  26. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
  27. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
  28. Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?
  29. How many ASINs can you review in a peer set with ARA Premium?
  30. How many buyer personas should you create?
  31. How many semantic topics should you consider when grouping keywords?
  32. If the page title is longer than 60 characters, it may ________.
  33. If you find a niche to target, you’ll open the door to _________ prospecting.
  34. In a case study, an effective “Happy Ending” should _________.
  35. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  36. In terms of resolving technical issues, which page should you start with?
  37. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  38. Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
  39. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  40. Keyword Planner is a keyword research tool that provides which kinds of insight?
  41. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  42. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  43. On which of the following websites is the blog on a subdomain?
  44. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
  45. Retail insights can look back to compare insights from ___________ in the past.
  46. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  47. Single-digit Domain Authority sites _________.
  48. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  49. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  50. True or false? All assets should be built before creating a campaign.

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