True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.

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–True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.–

–True–

–False–

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  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. Fill in the blank: Inbound is knowledge _________.
  3. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  4. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  5. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  6. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  7. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  8. Fill in the blank: The inbound methodology is a ____________.
  9. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  10. Fill in the blank: Your __________ is your strongest acquisition lever.
  11. Fill in the blank: You standardize for ______________.
  12. How can thinking of your business as a flywheel foster cross-team collaboration?
  13. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  14. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  15. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  16. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  17. True or False? Adding someone’s name to a page is effective personalization.
  18. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  19. True or false? A job story describes your buyer persona’s demographic information and employment information.
  20. True or false? All assets should be built before creating a campaign.
  21. Before you post anything on social media, you should have a clear understanding of your _______.
  22. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  23. Choose all that apply. Which of these characteristics can you use in smart content?
  24. Conversion optimization is __________.
  25. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  26. Fill in the blank: A content creation framework should be __________.
  27. Fill in the blank: A lookalike audience is made up of people who ______________.
  28. Fill in the blank. Backlinks are links ________.
  29. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  30. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  31. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  32. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  33. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  34. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  35. Fill in the blank: The purpose of the transform phase is to transform ______.
  36. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  37. How can you find all of the contacts who don’t have a value in a particular property?
  38. How do effective goals differ from efficient goals?
  39. How is your product’s “job to be done” tied to your customer’s personal identity?
  40. How many customers do you need to interview to create an accurate buyer persona?
  41. How often should a customer effort score survey be used?
  42. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  43. Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?
  44. In an A/B test, what are you testing?
  45. In HubSpot CRM, what’s the relationship between contacts and companies?
  46. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
  47. “Real-time marketing” refers to:
  48. Social media listening can help ______.
  49. The internet has given buyers much more power to voice their opinions about the companies they buy from. As a salesperson, how can you use this change to your advantage?
  50. The number of leads you generate that actually become paying customers is known as your ________.

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