True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

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–True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.–

–True–

–False–

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  1. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
  2. Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
  3. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  4. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  5. GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
  6. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  7. If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
  8. If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
  9. If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
  10. Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses.
  11. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
  12. True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
  13. Building Remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply
  14. Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
  15. Coho Winery wants their ad to display for the keyword Cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  16. How can you become a journalist’s source?
  17. How can you improve LCV?
  18. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
  19. How is advertising cost of sales (ACOS) calculated?
  20. How many ASINs can you review in a peer set with ARA Premium?
  21. How many semantic topics should you consider when grouping keywords?
  22. If the page title is longer than 60 characters, it may ________.
  23. If you find a niche to target, you’ll open the door to _________ prospecting.
  24. In a case study, an effective “Happy Ending” should _________.
  25. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  26. In terms of resolving technical issues, which page should you start with?
  27. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  28. Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
  29. It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
  30. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  31. Keyword Planner is a keyword research tool that provides which kinds of insight?
  32. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  33. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  34. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  35. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  36. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  37. On which of the following websites is the blog on a subdomain?
  38. Price extensions are ad extensions that display product reviews. True or False?
  39. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
  40. Retail insights can look back to compare insights from ___________ in the past.
  41. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  42. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  43. Single-digit Domain Authority sites _________.
  44. Site structure should support _________.
  45. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  46. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  47. The most effective way to earn buy-in from the client is through
  48. The new client questionnaire is intended to gather information about which of the following? Select all that apply.
  49. True or False: All businesses can benefit from a Local SEO strategy.
  50. You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?

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