True or false? Companies delivering customer service see an annual financial gain of 7.5%.

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–True or false? Companies delivering customer service see an annual financial gain of 7.5%.–

–True–

–False–

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  1. Before you post anything on social media, you should have a clear understanding of your _______.
  2. Fill in the blank: _____ ads are designed to collect information like name and email address.
  3. Fill in the blank: A lookalike audience is made up of people who ______________.
  4. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  5. How are voice and tone related?
  6. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  7. Inbound is all about being ________-centric, not competitor-centric.
  8. In social media content, “tone” refers to:
  9. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  10. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  11. “Real-time marketing” refers to:
  12. Social media listening can help ______.
  13. The following are all ways that social media monitoring can benefit your business, except:
  14. The most important thing to keep in mind when measuring social ROI is:
  15. The number of leads you generate that actually become paying customers is known as your ________.
  16. The _________ stage focuses on creating message maps and listening protocols on social media.
  17. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  18. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  19. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  20. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  21. True or false? Buyer personas are primarily used for developing marketing campaigns.
  22. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  23. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  24. Choose all that apply. Which of these characteristics can you use in smart content?
  25. Conversion optimization is __________.
  26. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  27. Fill in the blank: A content creation framework should be __________.
  28. Fill in the blank. Backlinks are links ________.
  29. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  30. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  31. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  32. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  33. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  34. Fill in the blank: The purpose of the transform phase is to transform ______.
  35. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  36. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  37. How can you find all of the contacts who don’t have a value in a particular property?
  38. How do effective goals differ from efficient goals?
  39. How is your product’s “job to be done” tied to your customer’s personal identity?
  40. How many customers do you need to interview to create an accurate buyer persona?
  41. How often should a customer effort score survey be used?
  42. How often should you edit your knowledge base articles?
  43. If 90–100% of your salespeople are hitting quota, you should look into your metrics. Which of the following may be a reason for such high quota results?
  44. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  45. Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?
  46. In an A/B test, what are you testing?
  47. In HubSpot CRM, what’s the relationship between contacts and companies?
  48. The internet has given buyers much more power to voice their opinions about the companies they buy from. As a salesperson, how can you use this change to your advantage?
  49. To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?
  50. You want to understand how your customer support team is performing. The best feedback survey to use is:

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