True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.

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–True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.–

–True–

–False–

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  1. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  2. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  3. Evaluate this SLA: Marketing will generate 50 leads each month.
  4. Fill in the blank: A hero statement combines a persona with _____.
  5. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  6. Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.
  7. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  8. How bold should your goals be?
  9. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  10. If you discover a group of people you can’t be a hero to, what should you do?
  11. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  12. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  13. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  14. The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?
  15. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  16. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  17. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  18. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  19. True or False? Adding someone’s name to a page is effective personalization.
  20. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  21. True or false? A job story describes your buyer persona’s demographic information and employment information.
  22. True or false? All assets should be built before creating a campaign.
  23. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  24. Before you post anything on social media, you should have a clear understanding of your _______.
  25. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  26. Choose all that apply. Which of these characteristics can you use in smart content?
  27. Conversion optimization is __________.
  28. Fill in the blank: A content creation framework should be __________.
  29. Fill in the blank: A lookalike audience is made up of people who ______________.
  30. Fill in the blank. Backlinks are links ________.
  31. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  32. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  33. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  34. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  35. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  36. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  37. Fill in the blank: The purpose of the transform phase is to transform ______.
  38. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  39. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  40. How can you find all of the contacts who don’t have a value in a particular property?
  41. How do effective goals differ from efficient goals?
  42. How is your product’s “job to be done” tied to your customer’s personal identity?
  43. How many customers do you need to interview to create an accurate buyer persona?
  44. How often should a customer effort score survey be used?
  45. Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?
  46. In an A/B test, what are you testing?
  47. In HubSpot CRM, what’s the relationship between contacts and companies?
  48. Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
  49. The Internet Has Changed The Power Dynamics Between Buyers And Sellers. How Does Sales Enablement Help Businesses Use This Change To Their Advantage?
  50. “Real-time marketing” refers to:

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