True or false? Delight is only about the customer experience your service delivers.

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–True or false? Delight is only about the customer experience your service delivers.–

–True–

–False–

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  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  3. Fill in the blank: Inbound is knowledge _________.
  4. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  5. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  6. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  7. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  8. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  9. Fill in the blank: The inbound methodology is a ____________.
  10. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  11. Fill in the blank: Your __________ is your strongest acquisition lever.
  12. Fill in the blank: You standardize for ______________.
  13. How can thinking of your business as a flywheel foster cross-team collaboration?
  14. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  15. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  16. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  17. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  18. True or False? Adding someone’s name to a page is effective personalization.
  19. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  20. True or false? A job story describes your buyer persona’s demographic information and employment information.
  21. True or false? All assets should be built before creating a campaign.
  22. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  23. True or false? Correlation does not equal causation.
  24. Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
  25. During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  26. Fill in the blank: A launch pad website is ___________.
  27. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  28. Fill in the blank: Data cleansing is the process__________.
  29. Fill in the blank: HubSpot counts a page view every time:___________.
  30. Fill in the blank: Integrations are ___________.
  31. Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
  32. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  33. Fill in the blank: The purpose of smarketing meeting is to ___________.
  34. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  35. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  36. How can pipeline meetings be a coaching opportunity?
  37. How can you best lead your audience through their buyer’s journey?
  38. How do CMS developers use themes?
  39. How do you calculate customer lifetime value?
  40. How is dashboard building like gold panning?
  41. How many sprint cycles should you run on each focus area?
  42. How should you evaluate tools for your Growth-Driven Design tool stack?
  43. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  44. Let’s say you want to understand how your support team is performing. Which survey should you implement?
  45. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  46. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  47. Price extensions are ad extensions that display product reviews. True or False?
  48. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  49. The extended value stage is when you _______.
  50. There are three types of workflows you can create in HubSpot. What are they?

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