True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.

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–True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.–

–True–

–False–

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  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  3. True or false? Delight is only about the customer experience your service delivers.
  4. Fill in the blank: Inbound is knowledge _________.
  5. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  6. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  7. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  8. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  9. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  10. Fill in the blank: The inbound methodology is a ____________.
  11. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  12. Fill in the blank: Your __________ is your strongest acquisition lever.
  13. Fill in the blank: You standardize for ______________.
  14. How can thinking of your business as a flywheel foster cross-team collaboration?
  15. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  16. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  17. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  18. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  19. True or False? Adding someone’s name to a page is effective personalization.
  20. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  21. True or false? A job story describes your buyer persona’s demographic information and employment information.
  22. True or false? All assets should be built before creating a campaign.
  23. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  24. True or false? Correlation does not equal causation.
  25. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  26. Fill in the blank: A knowledge base is a ______.
  27. Fill in the blank: A shortcut to improving your SEO is to __________.
  28. Fill in the blank: Contact management is a __________.
  29. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  30. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  31. Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.
  32. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  33. Fill in the blank: The purpose of funnel reports is to analyze:___________.
  34. Fill in the blank: UTM parameters _____________.
  35. Fill in the blank: When making data-driven decisions, objectives are statements ________.
  36. Here’s a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven’t relocated into a larger space by then, you won’t be able to hit those goals. On the other hand, if you get into the space you’re currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
  37. How can managers prevent silos from occurring at an organization?
  38. How is a visitor’s country determined for smart content?
  39. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  40. If you’re enrolling a contact into a sequence and you see a warning that an email has low personalization, what happens when you click the warning?
  41. If you want to define your team’s sales process, which of the following would be the best place to start?
  42. It is not possible to copy a campaign From One Account To Another within Microsoft Advertising Editor. True Or False?
  43. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  44. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
  45. On average, how many apps do mid-sized businesses use?
  46. Proving a case with data consists of which of the following parts? Select all that apply.
  47. The most important thing to keep in mind when measuring social ROI is:
  48. There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
  49. True or false? At the end of a good onboarding program, the newly hired salesperson will know everything they’ll need to know in their new role.
  50. True or false? Buyer personas are non-fictional case study examples of your most successful customer.

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