True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

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–True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.–

–True–

–False–

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  1. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. Before you post anything on social media, you should have a clear understanding of your _______.
  4. Fill in the blank: _____ ads are designed to collect information like name and email address.
  5. Fill in the blank: A lookalike audience is made up of people who ______________.
  6. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  7. How are voice and tone related?
  8. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  9. Inbound is all about being ________-centric, not competitor-centric.
  10. In social media content, “tone” refers to:
  11. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  12. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  13. “Real-time marketing” refers to:
  14. Social media listening can help ______.
  15. The following are all ways that social media monitoring can benefit your business, except:
  16. The most important thing to keep in mind when measuring social ROI is:
  17. The number of leads you generate that actually become paying customers is known as your ________.
  18. The _________ stage focuses on creating message maps and listening protocols on social media.
  19. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  20. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  21. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  22. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  23. True or False? Adding someone’s name to a page is effective personalization.
  24. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  25. True or false? A job story describes your buyer persona’s demographic information and employment information.
  26. True or false? All assets should be built before creating a campaign.
  27. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  28. True or false? Buyer personas are primarily used for developing marketing campaigns.
  29. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  30. True or false? Companies delivering customer service see an annual financial gain of 7.5%.
  31. True or false? Competitor benchmarking is one leading indicator of revenue success.
  32. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  33. True or false? Correlation does not equal causation.
  34. True or false? Delight is only about the customer experience your service delivers.
  35. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  36. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  37. A social media audit will provide you value in all of the following areas EXCEPT:
  38. Choose all that apply. What are the advantages of maintaining an organized CMS?
  39. Customer support surveys in HubSpot track which customer sentiment metric?
  40. Evaluate this SLA: Marketing will generate 50 leads each month.
  41. Fill in the blank: A positive feedback loop describes the process of __________.
  42. Fill in the blank: Events ___________.
  43. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  44. Fill in the blank: Objects are _____________.
  45. Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
  46. The buyer’s journey has three stages. What are they?
  47. The five fundamentals of inbound marketing are:
  48. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
  49. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
  50. True or false? Big companies require complex page templates.

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