True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.

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–True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.–

–True–

–False–

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  1. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  3. Fill in the blank: A content creation framework should be __________.
  4. Fill in the blank: A shortcut to improving your SEO is to __________.
  5. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  6. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  7. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  8. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  9. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  10. Fill in the blank: ________ is when you think of an idea out of nowhere.
  11. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  12. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  13. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  14. Fill in the blank: The conflict in your content’s story should focus on the __________.
  15. Fill in the blank: This blog post is written from a __________.
  16. Fill in the blank: To effectively tell your business’ story, you need _____________.
  17. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  18. Fill in the blank: When creating content you should ___________.
  19. How can you best lead your audience through their buyer’s journey?
  20. How can you make your writing more conversational?
  21. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  22. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  23. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  24. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  25. True or False? Adding someone’s name to a page is effective personalization.
  26. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  27. True or false? A job story describes your buyer persona’s demographic information and employment information.
  28. True or false? All assets should be built before creating a campaign.
  29. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  30. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  31. True or false? Correlation does not equal causation.
  32. True or false? Delight is only about the customer experience your service delivers.
  33. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  34. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  35. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  36. All of the following are attributes of a content creation workflow EXCEPT:
  37. Choose all that apply. Which of these pieces of content should be archived and unpublished?
  38. During the Goal step of GROW coaching, what is your role as coach?
  39. Fill in the blank: A data silo is when a group of raw data is __________.
  40. Fill in the blank: An iPaaS solution is a __________.
  41. Fill in the Blank: End each email with a ______.
  42. Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
  43. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  44. If you want to create a coaching program for your sales team, which of the following is the best place to start?
  45. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  46. Inbound is all about being ________-centric, not competitor-centric.
  47. In HubSpot, help desk is comprised of all of the following tools EXCEPT:
  48. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
  49. The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value
  50. True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.

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