True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.

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–True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.–

–True–

–False–

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  1. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  2. Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________.
  3. Fill in the blank: Inbound is all about the happy marriage between __________.
  4. Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
  5. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  6. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
  7. In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
  8. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  9. The buyer’s journey has three stages. What are they?
  10. There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third?
  11. There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
  12. There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?
  13. To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?
  14. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  15. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  16. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  17. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  18. True or False? Adding someone’s name to a page is effective personalization.
  19. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  20. True or false? A job story describes your buyer persona’s demographic information and employment information.
  21. True or false? All assets should be built before creating a campaign.
  22. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  23. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  24. True or false? Correlation does not equal causation.
  25. True or false? Delight is only about the customer experience your service delivers.
  26. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  27. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  28. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  29. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  30. Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
  31. During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
  32. Fill in the blank: A launch pad website is ___________.
  33. Fill in the blank: Data cleansing is the process__________.
  34. Fill in the blank: HubSpot counts a page view every time:___________.
  35. Fill in the blank: Integrations are ___________.
  36. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  37. Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
  38. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  39. Fill in the blank: The purpose of smarketing meeting is to ___________.
  40. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  41. How can pipeline meetings be a coaching opportunity?
  42. How can you best lead your audience through their buyer’s journey?
  43. How do CMS developers use themes?
  44. How do you calculate customer lifetime value?
  45. How is dashboard building like gold panning?
  46. How many sprint cycles should you run on each focus area?
  47. How should you evaluate tools for your Growth-Driven Design tool stack?
  48. Fill In The Blank: In The _________ Stage Of The Buyer’s Journey, The Potential Buyer Has Defined Their Problem And Is Actively Researching Different Solutions.
  49. Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________
  50. If you’re going to repurpose content from the ground up, then you first need to determine your _________.

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