True or false? Every business exists primarily to create profits.

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–True or false? Every business exists primarily to create profits.–

–True — A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals.–

–True — A business only exists to create profits for the people it employs.–

–False — Businesses should not think about profits at all. Instead, they should find a higher purpose to fulfill.–

–False — Although most businesses have to generate profits in order to sustain themselves, every business exists to fulfill a specific purpose.–

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  6. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
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  10. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  11. Fill in the blank: The inbound methodology is a ____________.
  12. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  13. Fill in the blank: Your __________ is your strongest acquisition lever.
  14. Fill in the blank: You standardize for ______________.
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  20. True or False? Adding someone’s name to a page is effective personalization.
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  25. True or false? Correlation does not equal causation.
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