True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.

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–True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.–

–True–

–False–

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  1. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  3. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  4. Fill in the blank: A content creation framework should be __________.
  5. Fill in the blank: A shortcut to improving your SEO is to __________.
  6. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  7. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  8. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  9. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  10. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  11. Fill in the blank: ________ is when you think of an idea out of nowhere.
  12. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  13. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  14. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  15. Fill in the blank: The conflict in your content’s story should focus on the __________.
  16. Fill in the blank: This blog post is written from a __________.
  17. Fill in the blank: To effectively tell your business’ story, you need _____________.
  18. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  19. Fill in the blank: When creating content you should ___________.
  20. How can you best lead your audience through their buyer’s journey?
  21. How can you make your writing more conversational?
  22. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  23. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  24. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  25. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  26. True or False? Adding someone’s name to a page is effective personalization.
  27. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  28. True or false? A job story describes your buyer persona’s demographic information and employment information.
  29. True or false? All assets should be built before creating a campaign.
  30. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  31. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  32. True or false? Correlation does not equal causation.
  33. True or false? Delight is only about the customer experience your service delivers.
  34. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  35. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  36. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  37. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  38. True or false? Email marketing is about having a conversation with the person you’re sending to.
  39. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  40. True or false? Every business exists primarily to create profits.
  41. True or False? Every page must be created using its own unique template.
  42. True or False? Every page published in the CMS is created using a template.
  43. Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
  44. The buyer’s journey has three stages. What are they?
  45. The five fundamentals of inbound marketing are:
  46. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
  47. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  48. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
  49. True or false? Big companies require complex page templates.
  50. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.

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