True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.

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–True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. How can you improve LCV?
  14. If a website is paying for online visibility, but not ranking organically, what might that indicate?
  15. If the page title is longer than 60 characters, it may ________.
  16. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  17. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  18. If you find a niche to target, you’ll open the door to _________ prospecting.
  19. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  20. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  21. Image alt attributes should _________.
  22. In a case study, an effective “Happy Ending” should _________.
  23. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  24. In terms of resolving technical issues, which page should you start with?
  25. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  26. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  27. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  28. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  29. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  30. Once you identify JavaScript that exists on your site, you should then _________.
  31. On which of the following websites is the blog on a subdomain?
  32. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  33. Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
  34. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  35. Single-digit Domain Authority sites _________.
  36. Site structure should support _________.
  37. The first files a crawler reads on your site are:
  38. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  39. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  40. The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?
  41. The most effective way to earn buy-in from the client is through
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  43. The number of brands choosing to take their marketing in house is __________.
  44. There is data markup for __________.
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  47. True or False: A small, one-person business selling pet grooming services likely has a high LCV.
  48. True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.
  49. True or False: Currently, there are about 200 million active websites.
  50. True or false: Every project stakeholder on the client side should be present at both kickoff meetings.

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