–True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.–
–True–
–False–
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- True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
- True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
- At a minimum, to create an effective topic cluster, you need to link __________.
- All of the following are attributes of a content creation workflow EXCEPT:
- Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.
- Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
- Community building on LinkedIn by organizations, with LinkedIn Pages can be grouped into three main categories:
- Fill in the blank: A content creation framework should be __________.
- Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
- Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
- Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
- Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
- Fill in the blank: ________ is when you think of an idea out of nowhere.
- Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
- Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
- Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
- Fill in the blank: The conflict in your content’s story should focus on the __________.
- Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
- How can you best lead your audience through their buyer’s journey?
- How can you make your writing more conversational?
- Fill In The Blank: A Great Way To Create A Comfortable Atmosphere For A Company Brainstorm Is To Start Off With _________.
- Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
- Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
- Fill In The Blank: The Goal Of A Marketing Test Is To _____________.
- Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
- Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
- If you’re going to repurpose content from the ground up, then you first need to determine your _________.
- ____________ is the breaking up of your contacts into smaller groups of similar people.
- Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
- Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
- Microsoft Advertising Intelligence allows you to build multiple types of reports. True or False?
- Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
- Name the area pictured in the Hootsuite Mobile App.
- Price extensions are ad extensions that display product reviews. True or False?
- ______ are created within ______, similar to how you create individual files within a broader file folder.
- The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
- The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.
- True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- True or False? Adding someone’s name to a page is effective personalization.
- True or False? Adobe have has developed Android apps for their Creative Cloud software
- True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
- True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
- True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
- True or false? Delight is only about the customer experience your service delivers.
- True or false? During coaching sessions, the salesperson needs to identify their own path forward.
- True or false? Email marketing is about having a conversation with the person you’re sending to.
- True or false? Engaging with a customer one-to-one can help a business amplify their reach.
- True or false? Every business exists primarily to create profits.
- True or false? Follower count is often considered to be a vanity metric.