True or false? Having a lead qualification framework helps you structure your communication with your prospects.

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–True or false? Having a lead qualification framework helps you structure your communication with your prospects.–

–True–

–False–

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  1. Fill in the Blank: End each email with a ______.
  2. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  3. Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
  4. Here’s a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision isn’t yours alone. Sebastian is in charge of the equipment and Sal will have to approve the higher budget. We’ll include them in our next meeting to discuss the details of where we go from here.” Which part of the explore phase does it accomplish?
  5. Here’s a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven’t relocated into a larger space by then, you won’t be able to hit those goals. On the other hand, if you get into the space you’re currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
  6. How can you start building rapport before getting on a call?
  7. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  8. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  9. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  10. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  11. True or False? Adding someone’s name to a page is effective personalization.
  12. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  13. True or false? A job story describes your buyer persona’s demographic information and employment information.
  14. True or false? All assets should be built before creating a campaign.
  15. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  16. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  17. True or false? Correlation does not equal causation.
  18. True or false? Delight is only about the customer experience your service delivers.
  19. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  20. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  21. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  22. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  23. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  24. True or false? Email marketing is about having a conversation with the person you’re sending to.
  25. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  26. True or false? Every business exists primarily to create profits.
  27. True or False? Every page must be created using its own unique template.
  28. True or False? Every page published in the CMS is created using a template.
  29. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  30. True or false? Follower count is often considered to be a vanity metric.
  31. True or false? Forms are dead.
  32. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  33. Choose all that apply. What are the advantages of maintaining an organized CMS?
  34. Customer support surveys in HubSpot track which customer sentiment metric?
  35. Evaluate this SLA: Marketing will generate 50 leads each month.
  36. Fill in the blank: _____ ads are designed to collect information like name and email address.
  37. Fill in the blank: A positive feedback loop describes the process of __________.
  38. Fill in the blank: Events ___________.
  39. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  40. Fill in the blank: Objects are _____________.
  41. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  42. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
  43. Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
  44. The buyer’s journey has three stages. What are they?
  45. The five fundamentals of inbound marketing are:
  46. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
  47. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  48. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
  49. True or false? Big companies require complex page templates.
  50. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.

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