True or false? HubSpot invented the flywheel.

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–True or false? HubSpot invented the flywheel.–

–True–

–False–

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  1. True or false? Correlation does not equal causation.
  2. Clean data is ____________. (Select all that apply)
  3. Fill in the blank: A data silo is when a group of raw data is __________.
  4. Fill in the blank: An iPaaS solution is a __________.
  5. Fill in the blank: A positive feedback loop describes the process of __________.
  6. Fill in the blank: A service level agreement (SLA) is an agreement between __________.
  7. Fill in the blank: Competitive intelligence is ________.
  8. Fill in the blank: Data cleansing is the process__________.
  9. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  10. Fill in the blank: Events ___________.
  11. Fill in the blank: Exit rate shows the percentage of sessions _________.
  12. Fill in the blank: HubSpot counts a page view every time:___________.
  13. Fill in the blank: If you create a psychologically-safe working environment at your organization, team members are more likely to __________.
  14. Fill in the blank: Integrations are ___________.
  15. Fill in the blank: Objects are _____________.
  16. Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
  17. Fill in the blank: SWOT analysis is ________
  18. Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.
  19. Fill in the blank: The purpose of funnel reports is to analyze:___________.
  20. Fill in the blank: The silo mentality is ___________.
  21. Fill in the blank: UTM parameters _____________.
  22. Fill in the blank: When making data-driven decisions, objectives are statements ________.
  23. How can managers prevent silos from occurring at an organization?
  24. In an A/B test, what are you testing?
  25. On average, how many apps do mid-sized businesses use?
  26. Proving a case with data consists of which of the following parts? Select all that apply.
  27. Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.
  28. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  29. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  30. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  31. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  32. True or false? A job story describes your buyer persona’s demographic information and employment information.
  33. True or false? All assets should be built before creating a campaign.
  34. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  35. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  36. True or false? Delight is only about the customer experience your service delivers.
  37. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  38. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  39. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  40. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  41. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  42. True or false? Every business exists primarily to create profits.
  43. True or False? Every page must be created using its own unique template.
  44. True or False? Every page published in the CMS is created using a template.
  45. True or false? Follower count is often considered to be a vanity metric.
  46. True or false? Forms are dead.
  47. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  48. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  49. True or false? Having reliable sales data is required to create an effective coaching program.
  50. True or false? High exit rates are indicative of a poorly performing page.

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