True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.

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–True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.–

–True–

–False–

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  1. True or false? All assets should be built before creating a campaign.
  2. True or false? Forms are dead.
  3. True or false? High exit rates are indicative of a poorly performing page.
  4. Fill in the blank: To preview your post, click __________.
  5. Fill in the blank: When identifying a core topic, strive for a monthly search volume of at least _________.
  6. If your area of opportunity for growth is to improve your website conversion rate, what would be the best kind of marketing project you could create using Marketing Hub, from the options below?
  7. _______________ is the software that exists with the goal of automating your marketing actions.
  8. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
  9. There are three types of workflows you can create in HubSpot. What are they?
  10. To market your products and services and nurture relationships in a human and helpful way” is the description of your __________.
  11. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  12. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  13. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  14. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  15. True or False? Adding someone’s name to a page is effective personalization.
  16. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  17. True or false? A job story describes your buyer persona’s demographic information and employment information.
  18. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  19. True or false? A session expires after 30 minutes of inactivity.
  20. True or false? Big companies require complex page templates.
  21. True or false? Buyer personas are non-fictional case study examples of your most successful customer.
  22. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  23. True or false? Correlation does not equal causation.
  24. True or false? Delight is only about the customer experience your service delivers.
  25. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  26. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  27. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  28. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  29. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  30. True or false? Email marketing is about having a conversation with the person you’re sending to.
  31. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  32. True or false? Every business exists primarily to create profits.
  33. True or False? Every page must be created using its own unique template.
  34. True or False? Every page published in the CMS is created using a template.
  35. True or false? Every time the tracking code fires, HubSpot counts a page view.
  36. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  37. True or false? Follower count is often considered to be a vanity metric.
  38. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  39. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  40. True or false? Having reliable sales data is required to create an effective coaching program.
  41. True or false? HubSpot invented the flywheel.
  42. True or false? Ideal customer profiles are only relevant to B2B companies.
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  44. How often should you edit your knowledge base articles?
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  46. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  47. If you want to create a coaching program for your sales team, which of the following is the best place to start?
  48. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  49. Inbound is all about being ________-centric, not competitor-centric.
  50. In HubSpot, help desk is comprised of all of the following tools EXCEPT:

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