True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.

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–True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.–

–True–

–False–

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  1. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  3. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  4. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  5. Fill in the blank: A content creation framework should be __________.
  6. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  7. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  8. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  9. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  10. Fill in the blank: ________ is when you think of an idea out of nowhere.
  11. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  12. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  13. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  14. Fill in the blank: The conflict in your content’s story should focus on the __________.
  15. Fill in the blank: This blog post is written from a __________.
  16. Fill in the blank: To effectively tell your business’ story, you need _____________.
  17. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  18. Fill in the blank: When creating content you should ___________.
  19. How can you best lead your audience through their buyer’s journey?
  20. How can you make your writing more conversational?
  21. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  22. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  23. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  24. True or False? Adding someone’s name to a page is effective personalization.
  25. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  26. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  27. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  28. True or false? Correlation does not equal causation.
  29. True or false? Delight is only about the customer experience your service delivers.
  30. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  31. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  32. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  33. True or false? Email marketing is about having a conversation with the person you’re sending to.
  34. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  35. True or false? Every business exists primarily to create profits.
  36. True or False? Every page must be created using its own unique template.
  37. True or False? Every page published in the CMS is created using a template.
  38. True or false? Follower count is often considered to be a vanity metric.
  39. True or false? Forms are dead.
  40. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.
  41. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  42. True or false? Having reliable sales data is required to create an effective coaching program.
  43. True or false? High exit rates are indicative of a poorly performing page.
  44. True or false? HubSpot invented the flywheel.
  45. True or false? Ideal customer profiles are only relevant to B2B companies.
  46. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  47. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  48. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  49. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  50. True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

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