True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

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–True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.–

–True–

–False–

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  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  3. True or false? Delight is only about the customer experience your service delivers.
  4. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  5. True or false? Every business exists primarily to create profits.
  6. Fill in the blank: Inbound is knowledge _________.
  7. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  8. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  9. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  10. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  11. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  12. Fill in the blank: The inbound methodology is a ____________.
  13. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  14. Fill in the blank: Your __________ is your strongest acquisition lever.
  15. Fill in the blank: You standardize for ______________.
  16. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  17. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  18. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  19. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  20. True or False? Adding someone’s name to a page is effective personalization.
  21. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  22. True or false? A job story describes your buyer persona’s demographic information and employment information.
  23. True or false? All assets should be built before creating a campaign.
  24. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  25. True or false? Correlation does not equal causation.
  26. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  27. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  28. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  29. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  30. True or false? Email marketing is about having a conversation with the person you’re sending to.
  31. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  32. True or False? Every page must be created using its own unique template.
  33. True or False? Every page published in the CMS is created using a template.
  34. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  35. True or false? Follower count is often considered to be a vanity metric.
  36. True or false? Forms are dead.
  37. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  38. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  39. True or false? Having reliable sales data is required to create an effective coaching program.
  40. True or false? High exit rates are indicative of a poorly performing page.
  41. True or false? HubSpot invented the flywheel.
  42. True or false? Ideal customer profiles are only relevant to B2B companies.
  43. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  44. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  45. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  46. True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
  47. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  48. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  49. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.
  50. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.

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