True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

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–True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.–

–True, the majority of your tests should be successful.–

–True, you should never have over a 50% failure rate with your tests.–

–False, the purpose of a test is to prove or disprove your hypothesis.–

–False, you need to perform enough tests that more than 50% fail.–

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