True or False: If your page ranks in the first position, you always show up at the top of the SERP.

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–True or False: If your page ranks in the first position, you always show up at the top of the SERP.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. How does the Featured Snippet appear?
  18. If a website is paying for online visibility, but not ranking organically, what might that indicate?
  19. If the page title is longer than 60 characters, it may ________.
  20. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  21. If you bury important pages deep in your site structure, you _________.
  22. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  23. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  24. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  25. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  26. Image alt attributes should _________.
  27. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  28. Is the robots meta tag a replacement for the robots.txt file?
  29. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  30. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  31. Multi-practitioner businesses can be challenging because:
  32. Navigational search intent is characterized by what feature?
  33. Once you identify JavaScript that exists on your site, you should then _________.
  34. On which of the following websites is the blog on a subdomain?
  35. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
  36. Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
  37. Site structure should support _________.
  38. The first files a crawler reads on your site are:
  39. The first step to finding keyword relevant link opportunities is ______.
  40. The graph below is the Search Visibility graph in a campaign for Go Green Solar. Which of the following statement is true?
  41. The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?
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  44. There is data markup for __________.
  45. These results are filtered by a label. What is the name of the label? (Moz SEO Client Pitch)
  46. To identify duplicates for your business listing, what free tool should you use?
  47. True or False: A small, one-person business selling pet grooming services likely has a high LCV.
  48. True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.
  49. True or False: Buyer personas do NOT segment out the “bad apples” from the rest of your contacts.
  50. True or False: Currently, there are about 200 million active websites.

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